Support Material

Often, the most important element in a good speech is not the topic itself, but how it is developed and supported. Good speeches contain accurate, relevant, and interesting supporting material in the form of memorable examples, stories, opinions, and facts. These "flesh out" the speech, and give the central idea substance.

EXAMPLES: WHAT: Illustrates, describes, or represents thing; it can be brief or extended, and real or hypothetical.; WHY: They aid in understanding by making ideas, items, or events more concrete; they also create interest and add color to your speech.
STORIES: WHAT: A narrative, real or imaginary, short or drawn-out in length. It can constitute a small part of the presentation or serve as a basis for the speech itself.; WHY: They generate interest and identification.
TESTIMONY: WHAT: Firsthand finding, eyewitness accounts, and opinions both lay and expert.; WHY: They provide evidence and credibility.
FACTS: WHAT: Actual events, dates, times, people involved, and places that can be independently verified.; WHY: The provide evidence and aid credibility.
STATISTICS: WHAT: Data that demonstrated relationships.; WHY: They summarize information, demonstrate proof and make points memorable.

Number 025 in the Speaking Center Handout Series